The huge benefits of niching down into the matchmaking
When it comes to dating, one of the most common pieces of advice you’ll hear is to find someone with similar interests to yours. That could look like a similar lifestyle, career choice, music taste, hobby, etc. A 2022 study found nearly 80 percent of people experience fatigue or burnout while dating online. Not to mention the wide array of intentions users are on the app for – some for fun and others on a mission to find the one. Sex columnist and relationship expert at Fun Warehouse, Zachary Zane, shares, “Some apps, even ones that advertise as ‘dating apps’ really are more of hookup apps. People there aren’t looking for a more serious romantic partner – they’re just looking for casual flings.”
Those selecting their fairytale like story have obtained they that have the enormous pond of individuals to your apps instance Tinder. They have going bending to their hobbies and you will drifting over towards the world of niche dating programs. We are really not these are the crucial factors out of battle, religion, and you will sexual positioning – which there are lots of particular apps to own. Rather, we’re exploring the phenomenon from software providing to help you most specific common interests. Envision vegans, growers, Disney grownups, canine couples, pet couples, identity systems, and you will audio genres. Actually, there are a lot different differences it’s got all of us curious if such specific niche programs was actually winning.
According to Kendra*, a 36-year-old devout vegan, the answer is a resounding yes. Kendra gave up swiping on Hinge after months of no luck trying to find a partner who takes care of their body in a similar way she does. …