Muzz, the world’s biggest Muslim dating app, was having difficulties from inside the India
Asia is home to 172 mil Muslims, and planet’s second-prominent market for relationships applications. However, Indian women state Muzz is a detrimental matches.
- Asia contains the earth’s 3rd-largest Muslim inhabitants, behind Muslim-most countries Indonesia and Pakistan. Muzz would like to faucet this market.
- Indian Muslim profiles to the software, regardless of if, are not a bit convinced Muzz ‘s the safe room they states be.
As the Covid-19 lockdowns stimulated the new interest in relationship programs around the world, during the India, it launched the doorway to have Muzz. A wedding-concentrated matchmaking app to own Muslim youngsters, Muzz enjoys over 8 million professionals of more 190 places. But it features battled to replicate their international achievement within the Asia, home to new planet’s third-largest Muslim inhabitants.
Into the 2019 and 2020, Muzz spotted high 12 months-on-year growth in software download pricing during the India compared to the in the world results, considering software statistics program . In the 2019, the Bing Gamble and you will App Shop downloads enhanced by the 139% year-on-season when you look at the India, plus in 2020, it flower from pulse aquГ the nearly 190%. Nevertheless the app’s gains is apparently slowing within the last 2 years. Muzz’s captain sales administrator, Sim Ahmed, rejected so you’re able to discuss the newest wide variety. “Muzz’s record-higher season getting growth is actually 2021, having a modest ,” he advised Rest of Business. “Taking a look at the 2023 trend when you look at the India, Muzz need to have an alternative listing year if we extrapolate that aside.” Ahmed failed to show people study to help with their report.
Poor user experience and too little over security try among the main things about the latest app’s sinking dominance for the India, Muzz users and you may cybersecurity positives informed Rest of World. …